What Can A Small Business Marketing Consultant Do To Help You Grow Your Business?

Think back to the time you started your business. Chances are it was because you enjoyed being in a particular industry – you had a passion about your product or service, and wanted to share it with the world. But did you ever stop and say to yourself, “I can’t wait to market this business”? Probably not. That unfortunately is why many of today’s small businesses fail. The owners try everything they can think of to save their business, yet they miss out on the one opportunity that can turn their business into true success: hiring a small business marketing consultant.

A small business marketing consultant specializes in learning the top ways to market a business; creates strategies that will help businesses double, even triple their current profits; and teaches the most effective methods for increasing the bottom line of any business.

In today’s business world, there are two types of small business marketing consultants:

* Traditional small business marketing consultants

* Online small business marketing consultants

A traditional small business marketing consultant can help you create a marketing strategy using traditional tools. They understand how to advertise your business. They understand the importance of branding. They can help you write copy, and create dynamic promotional pieces. In short, they understand how to marketing your business well in the traditional environment.

But if someone has been in the marketing field for a number of years, and understands traditional marketing venues well, what they may not be good at is making the transition to the online world. And there is a world of difference between traditional and online marketing.

An online small business marketing consultant understands the same strategies used in traditional marketing. They understand advertising. They understand branding. They understand the importance for creating dynamic promotional pieces. But from there is where the differences begin.

An online small business marketing consultant realizes that you sell differently online than you do off. It takes different strategies, different copy, and different promotional materials to succeed online. Not only should a consultant provide you with traditional methods, but they should make sure these methods feed the online world as well.

For example, a postcard sent out direct mail has always been a successful tool. But if you send out that postcard asking for the reader to take one action step – heading to a website to sign up for a free report – you success rate for that postcard will improve dramatically.

While this technique may seem simple, there are many techniques just like this that can bridge the traditional and online world together, and make your business stronger and more profitable. It’s all in what you know – and whom you ask to help make it a possibility.

Copyright 2006 Vision Business Concepts Inc

How to Write Articles on Customer Service For Businesses

There is so much business advice that you can give small businessmen, entrepreneurs, and corporate executives. There are so many things to know and so many components to running a business. And they all have to come together or it won’t work.

If businesses can’t turn a profit, they will go at a business, and another business will take their place; that is the evolution of the free market. That’s how it works, and those of the rules; but let me tell you about another rule; a rule of thumb which I use to tell all my franchisees before I retired from my franchising company.

If You Fail to Give Good Customer Service; Your Competition Will.”

In fact, you can count on it. I’m not sure where I picked up that quote up along the way in my business reading, but it stuck with me because it’s true. And because I believe in that so much, over the last two years I have written well over 100 articles on customer service for both small and large businesses.

You cannot trick a customer into thinking you are giving them good customer service, because customer service is in the mind of the consumer, not what you dictate it to be. In fact, the customer is free to choose, they can choose your products and services or your competition. If you fail to give them good service you’ve made a choice as well.

Basically; you just put on the sign on the door saying; “We don’t welcome you, take your business somewhere else.” And they will. It’s as simple as that. I hope if you’re an online article author and you provide content on customer service that you will consider this and explain the harsh reality to those businesses that think they can get by with shoddy service. Please consider all this.

Corporate Business Solutions – Getting Sophisticated With Time

Voice over internet protocol, or VoIP as it is commonly called, has metamorphosed the way one can communicate over geographical distances and in real time. It can be said that VoIP has had a hand in making the world a smaller as well as a better place. Businesses, for one, have been among the first categories of users to reap the wide array of benefits that this high-end technology has to offer. More and more businesses are realizing the tremendous scope that an adoption of VoIP can open up before them. As a matter of fact, the corporate business solutions have become high-end and innovative with the adoption of this very useful technique of sending voice as well as data over Internet networks.

But we would come to that later. First and foremost, we have to understand the rising significance of clear and distinct channels of communication for the proper functioning of any business establishment. There has to be a free flow of information; both within the organizational structure as well as outside. Colleagues within a particular corporate establishment should be able to communicate freely within their organization. Moreover, the organization as a whole should be able to have an uninterrupted channel of communication to connect with partners, suppliers or branch offices, which could be located almost anywhere in the globe. Moreover, a degree of cost efficiency is very much desirable in these channels. The latest corporate business solutions, powered by VoIP, can do all these and quite a bit more.

It can be said that these VoIP solutions have revolutionized the telecommunication domain and nothing is the same as before. High speed broadband connections have taken the place of traditional telephone systems. With special hardware and software of VoIP in place, the business users are able to make the most of these specialized business solutions. The support provided by broadband networks becomes important in this context. With the routing of voice and data over broadband internet connections, users are able to enjoy good call quality. In addition, the data congestion is also reduced to a significant extent.

As a matter of fact, there is more than one benefit of using corporate business solutions. Some of these benefits are mentioned below:

1. Lowering of infrastructural costs: With business VoIP solutions, there is a significant reduction in the telephone costs. The provision of free calls to certain areas offered by many providers of such services make them all the more valuable to potential users.

2. Availability of additional options: The solutions come with a number of highly innovative options that include features such as call waiting, call routing and voicemail. In this context, these solutions score a point over the traditional phone lines.

3. Flexibility in operation: The voip solutions on offer come with some very amazing options that enable their easy adoption by different businesses from diverse backgrounds. In addition, easy updation of these solutions as well as seamless integration with existing networks makes these solutions very much popular among business users.

So, the fact that many organizations having global presence are reducing their communication related expenditure through these solutions should not come as any surprise. Other business establishments that are making the most of corporate business solutions are the ones having call center operations.

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